Senior Brand Manager - UK (FTC), Kew Green

Here at innocent, weâre on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then weâve gone from selling a few smoothies at a music festival to becoming one of Europeâs biggest drinks companies with around 1,000 people (and the B Corp seal of approval).
Itâs nice to be able to say things like that but weâre not patting ourselves on the back just yet. We want to show everyone that itâs possible to be a successful business while looking after people and the planet too, so weâre trying to get better in pretty much every way. And thatâs where this job comes in.

About the Role
Weâre looking for an experienced and commercially minded Senior Brand Manager to lead the local execution of brand and campaign activity across the UK. Youâll turn insight into action, bring campaigns and innovation to life in-market, and work closely with cross-functional teams to drive brand growth and performance.
This role is hands-on, collaborative and impact-focused â ideal for someone who thrives on making things happen, delivering great work, and connecting brand activity to real business outcomes.
Youâll beâ¦

• Experienced in leading UK brand and campaign execution, ideally within FMCG or food & drink.
• Confident using consumer insight and performance data to shape campaigns and drive commercial impact.
• Comfortable working across digital, social and integrated marketing channels.
• A strong collaborator who thrives in a matrix environment and enjoys working cross-functionally.
• Organised, proactive and delivery-focused, with a strong sense of ownership.
• Comfortable navigating ambiguity and adapting plans when needed.

Youâll be able toâ¦

• Lead the local execution of brand and campaign plans aligned to business and brand priorities.
• Translate consumer and category insights into compelling UK campaigns that build brand meaning and drive growth.
• Partner with creative, media and external agencies to deliver strong campaigns that resonate with consumers and build the brand.
• Own local 360 campaign delivery across paid, owned and earned channels.
• Lead UK NPD and renovation launches in partnership with R&D, category and sales teams.
• Track and optimise campaign performance, linking activity to volume, value and NR outcomes.
• Manage brand investment budgets and DMEs with strong financial discipline.
• Work closely with sales, RGM and finance to ensure brand plans support commercial objectives.

What Youâll Do

• Deliver best-in-class UK brand campaigns and activations.
• Bring external inspiration and best practice into the business.
• Use data, insight and learning to continuously improve effectiveness.
• Work collaboratively with RGM, finance, category, sales, central brand teams, consumer insights, R&D and agency partners.
• Play an active role in shaping a strong, inclusive and high-performing marketing culture.

What Weâre Looking For

• Proven experience in UK brand marketing, ideally within FMCG or food & drink.
• Strong commercial acumen with the ability to link brand activity to business performance.
• Experience leading integrated campaigns and launches end to end.
• Confident stakeholder management skills across marketing, commercial and agency teams.
• A digital-aware, insight-led marketer with high attention to detail.

What Youâll Get

• The opportunity to have real ownership and impact on one of the UKâs most loved brands.
• A collaborative, purpose-led culture that values creativity, ownership and doing the right thing.
• The chance to work closely with talented teams across marketing, commercial and innovation.
• A London-based role with flexible working (typically 2â3 days in the office).

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyoneâs career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.
In exchange for helping us do business in the right way, youâll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.
We also know that not all our drinkers come from the same background, or think the same â so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.
Even if you donât think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.
Probably best to get your skates on though, as we might close this early if we get loads of applications.