Social Media & Content Manager (Ecommerce) – Cake Craft Co., Barking IG11 7BG

Social Media & Content Manager (Ecommerce) – Cake Craft Co.

London / Birmingham / Hybrid
£28,000 – £38,000 (depending on experience)
Full-Time

About Cake Craft Co.

Cake Craft Co. is a fast-growing UK-based ecommerce retailer in the baking and cake decorating space, with a passionate and highly engaged community of bakers, decorators, and creators.

We’re building a brand that not only inspires creativity but also drives real commercial impact through content — and we’re looking for someone who understands how to turn social into a revenue-generating engine.

The Role

We’re looking for a hands-on, ecommerce-focused Social Media & Content Manager who understands how to create content that not only engages, but drives traffic, conversions, and repeat purchases.

This is a content-first, execution-heavy role — not just strategy. You will be responsible for planning, creating, and optimising content that directly supports ecommerce growth.

You’ll also be involved in product-focused shoots, campaigns, and creator collaborations, particularly around launches and key retail moments.

Key ResponsibilitiesEcommerce Content & Creative Direction

• Create and/or brief product-focused, conversion-driven content (TikTok, Reels, YouTube Shorts)
• Develop content that showcases:
• Products in use
• Tutorials / how-to
• Before/after transformations
• Ensure content aligns with UK trends, culture, and buying behaviour
• Balance brand storytelling with commercial intent

Social Media Management (Growth + Revenue Focus)

• Own and manage all social channels (TikTok, Instagram, YouTube, Pinterest, Facebook)
• Plan and execute a content calendar aligned with product launches and promotions
• Optimise content for:
• Reach
• Engagement
• Click-throughs
• Conversions

Community & Customer Engagement

• Actively engage with customers via comments, DMs, and conversations
• Turn engagement into customer relationships and repeat buyers
• Support product feedback loops from community insights

UGC & Influencer (Ecommerce-Focused)

• Identify and collaborate with UK-based creators who can drive product demand
• Build a UGC pipeline for consistent product-led content
• Manage gifting campaigns with clear ROI and performance tracking

Campaign & Seasonal Trading Calendar

• Lead content planning across key ecommerce moments:
• Christmas
• Valentine’s Day
• Easter
• Halloween
• Align content with:
• Promotions
• Product launches
• Sales campaigns

Email & Retention (Klaviyo Support)

• Work with the agency to support email campaigns and automated flows
• Identify opportunities to improve:
• Repeat purchase
• Customer retention
• Lifecycle marketing

Performance & Optimisation

• Track performance across social and campaigns:
• Engagement
• Click-through rate
• Conversion
• Use insights to continuously improve content and strategy
• Understand what content drives sales, not just likes

What We’re Looking ForCore Requirements

• Proven experience in social media + content creation for ecommerce brands
• Strong portfolio of product-focused content (especially short-form video)
• Deep understanding of:
• TikTok / Instagram content formats
• What drives engagement AND conversion
• Experience with:
• UGC
• Influencer collaborations
• Comfortable being hands-on (shooting, editing, posting)

Working Style

• Highly organised and able to manage a fast-moving content calendar
• Comfortable working in a performance-driven environment
• Able to balance creativity with commercial thinking

Essential

• Based in the UK
• Able to work UK hours
• Available for in-person shoots, store visits, and creator collaborations (London / Birmingham)
• Looking for a full-time, dedicated role (not managing multiple external clients/accounts)

Bonus

• Experience in:
• Ecommerce / D2C brands
• Food / baking / lifestyle
• Familiarity with Shopify, Klaviyo, or ecommerce tools
• Personal interest in baking or creative communities

Why Join Cake Craft Co.?

• Direct impact on revenue and brand growth
• Creative ownership with real accountability
• Opportunity to build and scale ecommerce-driven social
• Work on campaigns, launches, and real-world brand activations

How to Apply

Please include:

• Your CV
• Portfolio / examples of ecommerce or product-focused content

Applications without relevant portfolio will not be considered

Job Types: Full-time, Permanent

Pay: £28,000.00-£38,000.00 per year

Application question(s):

• Are you currently handling multiple clients or roles?
• Are you open to working full-time exclusively with one brand?
• Show ecommerce product content you’ve created - (Link)
• Are you available to join in 15 days?
• Are you available for in-person shoots, store visits, and creator collaborations (London / Birmingham) for some days as this is hybrid role?

Work Location: Hybrid remote in Barking IG11 7BG