Commercial Manager, Birmingham

A long-established and highly reputable UK manufacturer is seeking a Head of Sales (Commercial Manager) to lead its commercial function and drive the next phase of growth.

This is a rare opportunity to join a stable, profitable SME with a strong heritage, excellent market reputation, and a loyal, long-tenured team. The business operates at the intersection of healthcare, consumer products and retail, supplying both professional and commercial markets through established distribution channels.

The Role

Reporting to the Managing Director, you will take ownership of the sales function, combining hands-on account management with strategic leadership.

Key responsibilities include:

• Leading day-to-day sales operations (small team), forecasting and performance management
• Managing and developing key national customer relationships
• Driving revenue growth across existing and new channels
• Identifying new routes to market and commercial opportunities
• Leading and developing internal and external sales teams
• Working closely with operations and technical teams to ensure delivery and compliance

This is a highly visible role within the business, offering real influence over commercial strategy and future direction.

The Opportunity

The business has a strong foundation within its core markets and is now looking to:

• Strengthen its commercial leadership
• Build on established customer relationships
• Expand into new channels and routes to market
• Continue delivering sustainable, profitable growth

You will play a key role in shaping this next phase with an opportunity for a more senior leadership role in the future.

Candidate Profile

We are seeking a hands-on, commercially driven sales leader with:

• Proven experience in a senior sales leadership role within a manufacturing or product-based business
• Strong track record of managing key accounts and delivering revenue growth
• Experience working with retail, distribution or healthcare channels
• Ability to operate both strategically and operationally
• A collaborative, credible leadership style suited to an established team environment
• High levels of integrity, professionalism and attention to detail

Experience within consumer healthcare, OTC products, medical devices or similar sectors is ideal (someone who understands selling through to key accounts through wholesalers)

Location

This is an on-site role based in the West Midlands, requiring close integration with the wider business.

Due to the nature of this appointment, all applications will be handled in the strictest confidence.