Area Sales Manager, Birmingham

Business Development Manager – Lighting Controls & Smart Building Systems

Location: Midlands

Salary: £55,000 - £60,000 + Uncapped Bonus (15-20K) + Car + Benefits

Are you a technically minded sales professional with experience in the M&E sector? Do you thrive on building relationships, winning specifications, and driving projects from concept through to completion?

We are looking for an ambitious and commercially driven Business Development Manager to join a growing team focused on delivering innovative lighting controls and intelligent building solutions across the commercial construction market.

The Role

You will be responsible for developing and managing relationships with M&E consultants, contractors, specifiers, and end users to drive sales of advanced lighting control systems and smart building technologies.

Working across commercial, education, healthcare, industrial, and mixed-use projects, you will identify opportunities early in the project lifecycle and support customers with technical and commercial solutions.

Key Responsibilities

• Develop new business opportunities within the M&E and electrical contractor market
• Secure product specifications with consulting engineers and designers
• Manage projects from specification through to installation and completion
• Promote lighting controls, smart building integration, and energy-saving solutions
• Build strong relationships with M&E consultants, contractors, wholesalers, and end users
• Deliver technical presentations and CPD sessions
• Collaborate with internal technical and project teams to ensure successful delivery
• Monitor market activity, competitor trends, and pipeline opportunities
• Achieve and exceed agreed sales targets

About You

• Proven sales experience within lighting controls, electrical products, BMS, HVAC controls, or related M&E solutions
• Strong understanding of the specification sales process
• Established contacts within the M&E consultant and contractor community
• Commercially focused with excellent relationship-building skills
• Technically competent and confident discussing smart building technologies
• Self-motivated, organised, and able to manage a territory effectively
• Full UK driving licence

What’s on Offer

• Competitive salary with uncapped commission structure
• Company car
• Ongoing product and technical training
• Clear career progression within a growing business
• Opportunity to work with innovative, energy-efficient technologies in a rapidly expanding market