Multi-Channel Marketing Apprentice, Blackburn

Join our family‑run business and kickstart your marketing career with a hands‑on apprenticeship packed with real experience, creative projects, and the chance to make a genuine impact from day one.

£16,640 for your first year, then could increase depending on your age.

09:00 – 17:30 Monday, Tuesday, Thursday and Saturday.

One day off in the week. Day release at Burnley College. Working hours include weekend work.

40 hours a week.

1 year 6 months

26‑34A King Street
Blackburn
BB2 2DH

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

• Develop or interpret briefs for external or internal stakeholders and measure delivery in‑line with the specification and agreed timelines.
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective, ensuring it is in‑line with organisational brand guidelines.
• Build and implement multi‑channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co‑ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day‑to‑day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• The apprentice will attend day‑release at Burnley College one day per week.

• GCSE Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

• Creative
• Initiative

• Able to work independently with minimal supervision
• Passionate about what you do and keen to help a small business grow
• Friendly, approachable, and confident
• Comfortable in front of a camera
• Creative with a good eye for content
• Adequate knowledge of how to use different social media platforms
• Interested in the outdoors, retail, or fashion
• Willing to learn and develop new skills
• Positive attitude and strong work ethic

At Outdoor Action, no two days are the same. As part of a small, experienced team, you’ll be trusted to take ownership of your work while being supported as you learn. We’re looking for someone who can work independently, bring fresh ideas, and isn’t afraid to get stuck in.

We’re also a dog‑friendly workplace, and you’ll often find our shop dog in‑store most days, adding to the friendly, relaxed atmosphere.

This is a great opportunity to gain real marketing experience in a supportive, down‑to‑earth team while working on projects that genuinely make a difference.