Ecommerce Manager, London

About the Company

A family-run British fashion label with a heritage dating back to 1913. This company specializes in occasion wear, including dresses for weddings, evening events, parties, and mother-of-the-bride outfits.

Key Responsibilities

• Own and lead the end-to-end e-commerce function, from digital sales strategy through to execution (CRM, performance marketing, and technology).
• Lead the end-to-end product upload process, ensuring accurate descriptions, imagery and pricing.
• Manage day-to-day trading, including web merchandising, product launches, and content updates.
• Maintain best-in-class UX and service excellence across site, customer service, and online feedback.
• Deliver weekly and monthly performance reports to senior management. Using tools such as Google Analytics
• Act as the primary point of contact for all e-commerce activity, including integrations and warehouse coordination.
• Own and maintain the e-commerce calendar, aligning seasonal drops, promotions, and campaigns across channels.
• Manage and execute paid advertising campaigns across Google, Microsoft and Meta Ads, optimising for ROAS and revenue growth.#
• Own the SEO strategy, including on-page optimisation, keyword targeting, technical SEO improvements and content to drive organic traffic growth.
• Drive innovative, performance-led approaches to grow e-commerce revenue.
• Deliver monthly reports to senior management with actionable insights.
• Stay informed on emerging technologies (including AI) and recommend innovations to enhance performance.

Skill & Experience Required

• Proven experience in an ecommerce management or trading role, ideally on Shopify.
• Proficient in Google Analytics (GA4).
• Experience working with PPC and SEO and a good understanding of paid digital channels.
• Proficient in Adobe platforms, especially Photoshop and InDesign, for editing visual content.
• Hands-on experience running and optimising paid advertising campaigns across Google,
• Microsoft and Meta Ads.
• Solid understanding of SEO best practices, including on-page optimisation, keyword research and technical SEO.
• Excellent communication and problem-solving skills with a genuine customer-first mindset.
• Highly organised, self-motivated and comfortable managing multiple priorities simultaneously.
• A collaborative team player who thrives in a fast-paced environment.

Location - NW10 - Onsite