Marketing Manager, London E6 1PW

Job Description:

We are seeking a Marketing Executive who is ready to take ownership. This dynamic, results-driven role is central to our expansion, demanding a professional who can significantly build our brand presence, generate high-quality client leads, and directly contribute to the firm's strategic business development goals. If you thrive on making a tangible impact on growth, we want to hear from you.

Key Responsibilities

1. Campaign Management

• Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
• Collaborate with external agencies for campaign delivery, paid media optimisation, and analytics insights.

2. Content Creation & Management

• Develop engaging content for the firm’s website, blogs, newsletters, and social media platforms.
• Work with internal teams and solicitors to produce thought leadership articles, case studies, and client success stories.

3. SEO & Website Management

• Support the implementation of SEO strategies to improve website rankings and online visibility.
• Keep website content current, aligned with campaigns, and optimised for lead generation.

4. Event Marketing & PR

• Assist in organising webinars, seminars, and client-focused events.
• Coordinate with PR agencies and journalists to promote the firm’s expertise and key updates.

5. CRM Management

• Maintain and optimise the firm’s CRM system to support lead nurturing, client communications, and reporting.
• Ensure accurate data entry, pipeline management, and integration with marketing automation tools.

6. Reputation Management

• Monitor and manage the firm’s online reputation across platforms such as Google Reviews, Trustpilot, and legal directories.
• Respond professionally to client feedback and reviews, working closely with internal teams to address concerns.

7. Analytics & Reporting

• Track and analyse campaign performance using Google Analytics, CRM dashboards, and reporting software.
• Provide actionable insights and recommendations for ongoing improvement.

8. Brand Management

• Ensure consistency in brand messaging, tone of voice, and visual identity across all digital and offline channels.

Skills & Experience Required

• 1–3 years of marketing experience, preferably within a professional services or legal environment.
• Hands-on experience with digital marketing platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
• Strong understanding of SEO, PPC, CRM systems, and social media marketing.
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) and marketing automation workflows.
• Excellent written and verbal communication skills with attention to detail.
• Proficiency with analytics tools such as Google Analytics, Looker Studio, or similar.
• Basic design skills (Canva, Adobe Creative Suite) preferred but not essential.

Key Attributes

• Proactive, creative, and results-driven mindset.
• Ability to work independently as well as collaboratively with solicitors and internal teams.
• Interest in the legal industry and willingness to learn legal terminology and client needs.
• Strong organisational skills with the ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Part-time, Permanent

Work Location: In person