Premium Spirits Visitor Centre Manager, Rothes

This is an opportunity to work as a VISITOR CENTRE MANAGER in one of the most beautiful and characterful regions in Scotland, famous for its stunning landscapes, world‑renowned whisky distilleries, welcoming communities, and exceptional quality of life. Surrounded by rivers, forests, mountains, and picturesque villages, the region offers a unique combination of natural beauty and a strong food‑and‑drink heritage.

Visitor Centre Hospitality Manager

Food and Beverage (F&B)

High Net Worths, tourism sector

NE Scotland (close to Moray, Inverness, Aberdeen regions)

Office based

Up to £65,000 + 10% bonus + other excellent benefits (total compensation of circa £71,500 per annum)

You will be joining one of the most iconic and recognizable premium spirits brands in the world, with a history dating back to the 1800s. This is a key role for this stunning brand that has recently opened a new visitor centre to showcase its history and excite interest and loyalty. In this role you will be the public face of the company, whilst also overseeing all operational aspects of the Centre, nurturing a high‑performing team, to ensure the Centre itself runs smoothly and offers a premium visitor experience.

• Team Management
  • Lead a team of four permanent staff and other seasonal staff.
  • Recruit, manage, motivate and nurture the team.
  • Identify skills shortfalls and organise training where required.
  • Ensure the team is aware of the Brand's mission and values.
• Generate brand excitement via customer care and operations management
  • Help grow the business via excellence in storytelling, operations and customer care.
  • Generate visitor excitement and customer loyalty by communicating the story of the brand.
  • Identify opportunities to increase spend per visitor (e.g., conversion in retail and premium experience uptake).
  • Plan and execute marketing events and tastings, heritage & craftsmanship.
  • Network by nurturing contacts within travel and tourism to grow footfall.
  • Manage key relationships with high‑net‑worth clientele and the press.
• Reporting and budgeting
  • Take full responsibility for the financial success of the centre, including full P&L responsibility.
  • Deliver on key financial KPIs.

• Preferred: A degree (essential but not mandatory).
• A passion for food and drink.
• Existing network of contacts within Scottish tourism (ideally).
• Car driver essential due to the location of the office.