Store Manager, Guildford

Overview

Store Manager role at JD Sports Fashion

JD Sports Fashion Plc is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with colleagues in stores across multiple markets. The company has been listed on the London Stock Exchange since 1996 and is a FTSE100 public company. The role supports JD Sports Fashion’s aim to be a leading global omnichannel retailer in the sports and outdoor industry.

Role Overview

The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.

Responsibilities

• Effectively run all store operations to meet or exceed sales and KPI targets, set clear sales goals, track performance, and evolve processes for continuous store growth.
• Create and maintain colleague schedules to ensure proper coverage and productivity.
• Build a positive team culture through recruiting, training, and developing your team to sustain a high-performing store.
• Analyse sales data and financial reports to make quick and informed decisions, identifying and responding to opportunities operationally and commercially.
• Develop and implement strategies to meet and exceed sales targets.
• Attract, engage and motivate customers using visual merchandising techniques; ensure displays are attractive and aligned with brand guidelines.
• Deliver high levels of customer service to achieve a positive net promoter score (NPS).
• Address customer inquiries, feedback, and complaints promptly and professionally.
• Drive loyalty programs and promotions to enhance customer engagement.
• Maintain compliance with company policies, procedures, and regulatory requirements.
• Monitor and control store expenses to stay within budget.
• Ensure the store complies with health and safety regulations.

Role Objectives And KPIs

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive KPIs including units, conversion, ATV, UPT.
• Achieve upselling or cross-selling targets.
• Maintain a high Net Promoter Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training.
• Maintain employee satisfaction or engagement results meeting company benchmarks.
• Keep operational costs within the allocated budget.

Skills And Experience

• Previous management experience in a fast-paced retail/customer-facing environment.
• Passionate about retail with a strong understanding of current trends and competitors.
• Strong leadership skills with experience coaching and developing a team.
• Excellent communication skills.
• Proven track record of managing and exceeding sales targets and KPIs.
• Experience in analysing reports and making commercial decisions.
• Keen eye for detail and commerciality; experience in visual merchandising is advantageous.
• Ability to promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes.
• Company discount of 30% on a wide range of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
• Exclusive deals and discounts from partner retailers and TELUS Health benefits platform.
• Digital health and well-being services through the benefits platform (TELUS Health).
• Health cash plans and a wide range of internal development courses.
• Access to apprenticeships and accredited qualifications (England Only).
• Company Sick Pay and Health Care Cover.
• Discounted gym memberships at JD Gyms.
• Life Assurance and access to colleague networks and volunteer opportunities via JD Foundation.
• Incremental Holiday Allowance.

Employment Type

• Full-time

Job Function

• Sales and Business Development
• Retail

Seniority Level

• Mid-Senior level

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