Event Sales Director, Farringdon

Overview

Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes.

This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships.

Base pay range

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Responsibilities

• Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries
• Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship
• Work within a high-performing sales team to achieve clear KPIs and individual sales targets
• Create compelling, insight-led event sales proposals that align with brand objectives and audience insights
• Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience
• Accurately forecast and report on event revenue performance, pipeline development, and commercial trends
• Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities
• Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio
• Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise

General Responsibilities

• Undertake any additional duties as reasonably directed by Management
• Adhere to company practices and procedures
• Promote collaboration and communication across teams and departments
• Represent the organisation with professionalism and integrity in all external interactions

Person Specification

Experience and Skills:

• 10–12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets
• Strong network of senior decision-makers across relevant sectors
• Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams
• Excellent negotiation, presentation, and relationship management skills
• Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends
• Strong financial acumen with experience in forecasting, budgeting, and commercial reporting
• Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools
• Confident and credible representative of the brand at senior level

Attributes

• Strategic and entrepreneurial thinker with a hands-on approach
• Highly organised, commercially astute, and results-focused
• Ambitious, proactive, and tenacious in pursuit of new opportunities
• Creative problem-solver with a passion for delivering exceptional partner experiences
• Positive and purpose driven and aligned with the brand’s values and mission

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Events Services and Professional Training and Coaching

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