Head of B2B Sales, Liverpool

Protein Works® is a multi-award-winning healthy food brand based in the Northwest.

Our mission is simple: to help people live healthier & happier lives through the power of nutrition.

We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value.

Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition.

With over 450 million shakes sold worldwide, Protein Works® is one of Europe’s fastest-growing food and beverage brands.

We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.

• Own and drive the launch into retail, identifying target groceries, securing new listings, and building long-term partnerships
• Oversee the international trade channel, providing direction and support to the International Trade Manager to drive distributor performance and expansion across key markets
• Build and maintain strong relationships with key customers, serving as the primary point of contact for account negotiations and escalations
• Lead Joint Business Planning (JBP) sessions with key accounts, aligning on shared goals and growth opportunities driven by category insight and data
• Take full ownership of the budget, ensuring financials targets are delivered
• Regularly review and report on international and retail performance metrics to the C‑Suite, providing clear insight on progress against targets and strategic priorities
• Collaborate cross‑functionally with operations, supply chain, marketing, and NPD to ensure trade and retail strategies are executed efficiently and product launches land on time
• Manage and optimise product range, pricing, and promotional plans across retail and trade accounts to maximise distribution and profitability

• Minimum 5 years’ experience in sales, business development, or account management
• Proven experience in retail account management, including securing and growing listings with grocery, health, or specialist retailers
• Track record of budget ownership and delivering against revenue and profit targets
• Strong understanding of international trade compliance, export regulations, and customs processes
• Experience leading Joint Business Planning with retail or distribution partners
• Excellent communicator with the ability to influence and negotiate at senior level
• Driven self-starter who thrives in a fast‑paced, entrepreneurial environment

• Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
• Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
• Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
• Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
• Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
• Learn: Drive a culture of experimentation and continuous improvement.
• 360 Management: Manage up, down and across. Regardless of title, everyone is a leader.