Mandarin Speaking Marketing Manager (Influencer & Campaigns), London E3

About Us

Sinowave Marketing is a London-based marketing agency working with brands across fashion, beauty, eCommerce, medical, technology, and lifestyle sectors.
We specialise in influencer marketing, social-first campaigns, and integrated brand activations across the UK, Europe, and global markets.

About the Role

We are looking for an experienced and driven Marketing Manager (Influencer & Campaigns) to lead influencer campaigns, manage integrated marketing projects, and support new business pitches.

This role is ideal for someone who is confident owning projects end-to-end — from proposal and campaign strategy to execution, talent coordination, and post-campaign reporting.

You will work closely with internal creative, social, and production teams, as well as external influencers, partners, and clients.

Key ResponsibilitiesInfluencer Campaign Leadership

• Lead influencer marketing campaigns from strategy to execution across Instagram, TikTok, YouTube, and other platforms.
• Develop influencer strategies, talent structures, and campaign mechanics aligned with client objectives.
• Source, evaluate, and manage influencers and creators at different tiers.
• Oversee influencer briefing, contracting, content alignment, posting schedules, and performance tracking.
• Ensure influencer content aligns with brand messaging and campaign goals.

Campaign Planning & Execution

• Plan and manage integrated marketing campaigns, including social campaigns, product launches, and offline events.
• Develop campaign concepts, timelines, budgets, and execution plans.
• Coordinate with internal teams (social, creative, production, media) to ensure smooth delivery.
• Oversee on-site execution for events, activations, and influencer experiences.

Pitching & New Business Support

• Lead or support client pitches and project bidding, including proposal writing and campaign ideation.
• Create pitch decks, influencer strategies, campaign frameworks, and cost breakdowns.
• Participate in client presentations and help convert opportunities into signed projects.

Client & Stakeholder Management

• Act as a key client contact for influencer and campaign-led projects.
• Manage expectations, timelines, and deliverables across multiple projects.
• Build strong relationships with influencers, partners, and suppliers.

Performance & Reporting

• Oversee campaign performance tracking and reporting.
• Analyse influencer metrics, engagement data, reach, and ROI.
• Extract insights and recommendations for future campaigns.

Requirements

• 3+ years of experience in influencer marketing, campaign management, or integrated marketing.
• Proven experience leading influencer campaigns and offline events end-to-end.
• Strong understanding of influencer ecosystems across TikTok, Instagram, and YouTube.
• Experience managing budgets, timelines, and multiple stakeholders.
• Confident in campaign planning, execution, and problem-solving.
• Excellent communication, presentation, and negotiation skills.
• Experience working in an agency environment is strongly preferred.

What We Offer

• Opportunity to lead high-impact influencer and campaign projects.
• Exposure to international clients and multi-market campaigns.
• A collaborative, fast-growing agency environment.
• Clear growth path toward Senior Marketing Manager.
• Competitive salary based on experience.

Job Type: Full-time

Pay: £27,500.00 per year

Benefits:

• Flexitime

Ability to commute/relocate:

• London E3: reliably commute or plan to relocate before starting work (required)

Application question(s):

• What is your current UK visa status?
• When does your visa expire?
• Please briefly describe ONE offline event you have participated in.
• Have you personally been involved in KOL / influencer collaborations?
• Which platforms have you worked with, and what was your role?
• Which of the following have you personally contributed to? (Required)

Multiple choice

Campaign ideation / strategy

Proposal or deck preparation

Pitching to clients or internal teams

None of the above

• Please describe your specific role in the above work.
• Please share a campaign or project you are most proud of.

Experience:

• Influencer Campaign: 2 years (required)
• Events management: 2 years (required)

Licence/Certification:

• Visa to legally work in the UK (required)

Work Location: In person