Social Media Manager & Content Creator, London W1B 3AH

London -based | Hybrid

The Role

This isn’t just a social media management role.

This role is about bringing our brands to life every single day through compelling content, strong storytelling, and a deep understanding of how modern social platforms really work.

You’ll sit at the intersection of social media strategy, hands-on content creation, and brand storytelling, owning our organic social presence while actively creating, filming, editing, and shaping content across platforms.

You’ll work closely with the Brand, Digital, and Creative teams to ensure our brands show up consistently, creatively, and commercially across Instagram, TikTok, and emerging platforms.

This is a hands-on, creative, execution-focused role for someone who loves being both behind and in front of the camera and behind the strategy.

What Success Looks Like in This Role

• A distinctive, premium, and consistent social presence for Gold Collagen UK, Collagen Superdose and Artron Collagen
• Strong engagement and community growth across Instagram and TikTok
• High-performing short-form video content aligned with brand and commercial goals
• Seamless collaboration with influencers, creators, and internal teams
• A social calendar that balances creativity, performance, launches, and trading moments

Key Responsibilities
Social Media Ownership & Strategy

• Own the day-to-day management of all organic social channels (primarily Instagram & TikTok)
• Plan and deliver monthly content calendars aligned with brand campaigns, launches, and commercial priorities
• Ensure a consistent tone of voice, visual identity, and storytelling across all content
• Monitor trends, formats, and platform updates to keep content fresh and relevant

Content Creation (Core Part of the Role)

• Create, film, edit, and publish high-quality content including Reels, TikToks, Stories, and static posts
• Confidently work with short-form video, including shooting on mobile and editing (CapCut, native tools, or similar)
• Capture behind-the-scenes, product, lifestyle, and educational content
• Repurpose content strategically across platforms to maximise reach and performance

Influencer & Creator Collaboration

• Support and collaborate with influencers and creators, from briefing to content delivery
• Coordinate UGC and creator content to fit brand guidelines and social strategy
• Be comfortable interacting directly with creators on shoots, events, and content days

Community Management

• Act as the authentic voice of the brand across comments and DMs
• Build and nurture a positive, engaged community
• Escalate insights, feedback, and trends to the wider team

Campaign Execution & Optimisation

• Support the rollout of brand, influencer, and paid campaigns from a strong organic-first perspective
• Analyse content performance and translate insights into actionable improvements
• Continuously refine formats, cadence, and creative direction based on data and performance

What You’ll Bring

• 3+ years’ experience in social media, content creation, or digital marketing (beauty, wellness, lifestyle, or consumer brands preferred)
• Strong understanding of Instagram, TikTok, and short-form video trends
• Proven ability to create and edit engaging video content
• Excellent copywriting skills with a natural, human, and brand-appropriate tone
• Confidence using tools such as Meta Business Suite, CapCut, Canva, or similar
• Experience working with influencers or creators
• A creative eye, strong attention to detail, and an organised, proactive mindset
• Ability to balance creativity with structure, deadlines, and commercial priorities
• Genuine passion for beauty, wellness, storytelling, and content
• Availability to attend events during weekend (sporadically)
• English mother tongue

age engaging content (videos, photos, graphics) tailored for Instagram and TikTok.

• Social Media Strategy: Develop and implement a results-driven strategy that increases our online presence, followers, and engagement.
• Community Management: Engage with followers, respond to comments and messages, and build an active community.
• Trend Analysis: Stay up to date with trends and viral content on TikTok and Instagram, and leverage them to boost brand awareness.
• Performance Monitoring: Track performance metrics, prepare weekly and monthly reports, and adjust strategies to maximize growth and engagement.
• Collaborations: Work with influencers and other wellness brands to drive social campaigns.

Requirements

• Proven experience in managing Instagram and TikTok accounts for brands.
• Strong content creation skills (video editing, graphic design, and copywriting).
• Understanding of social media trends and algorithms.
• Excellent communication and community management skills.
• Passion for health and wellness is a plus.
• English Mother Tongue.

How to Apply

Should your application proceed to the initial screening, we will ask you to send us your portfolio, and a brief description of your favorite social media campaign.

Job Types: Full-time, Permanent

Pay: £30,000.00-£35,000.00 per year

Benefits:

• Company pension
• Flexitime
• Work from home

Ability to commute/relocate:

• London W1B 3AH: reliably commute or plan to relocate before starting work (required)

Application question(s):

• What is your notice period?
• What is your desired salary?
• Please share a link to a portfolio or social profiles you’ve worked on (Instagram, TikTok, Google Drive, Notion, etc.)

Education:

• Bachelor's (preferred)

Experience:

• Social media management: 3 years (required)
• Tik Tok: 3 years (required)
• hands-on content creation (filming, editing, publishing): 3 years (required)
• Develop and plan organic social media content: 3 years (required)
• Monitor and participate in online conversations: 3 years (required)
• community management: 3 years (required)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in London W1B 3AH