Copywriter, London

About QuickerLeads

QuickerLeads is a growing Meta and Google Ads agency specializing in lead generation for B2B and B2C clients. We’re part of the Quicker family of companies (40+ employees across digital marketing verticals), which means you’ll have access to training, resources, and growth opportunities across our entire organization. We’re a small, collaborative team of 5 that’s scaling fast - and we’re looking for someone who wants to grow with us.

The Role

We need a copywriter who can craft ad copy that doesn’t just sound good - it converts. You’ll be developing 30-50+ unique ads per week across Meta and Google platforms, working closely with our account managers and design team to create campaigns that generate qualified leads for our clients across various industries. This isn’t about guessing what might work - it’s about deep research into what our clients’ audiences are actually thinking, feeling, and searching for, then translating that into angles and copy that strike a chord.

What You’ll Be Doing

• Write compelling ad copy for Meta ads (headlines, primary text, CTAs) focused on B2B and B2C lead generation
• Develop banner ad copy for display campaigns (headlines, subheadlines, CTAs)
• Create video ad scripts (hooks, body copy, CTAs) that stop the scroll
• Research target audiences to develop multiple angles addressing different pain points and aspirations
• Audit and optimize existing Google Ads copy for performance
• Collaborate with account managers on campaign strategy and messaging direction
• Partner with our design team to ensure copy and creative work together seamlessly
• Occasionally communicate directly with clients to clarify messaging needs (facilitated by account managers)

What We’re Looking For

Required:

• Proven experience writing Meta ads for lead generation campaigns (portfolio required)
• B2B and B2C advertising experience - you understand the nuances of both professional audiences/longer sales cycles and consumer audiences/faster purchase cycles
• Deep research skills - you dig into customer psychology, competitor messaging, and market positioning before writing a single word
• Strong understanding of pain point and aspiration-based messaging
• Ability to develop multiple creative angles for the same campaign
• Experience writing for American audiences
• Comfort with feedback and revision - all work is reviewed by account managers and clients
• Can meet 24-48 hour turnaround times when projects kick off

Bonus Points:

• Google Ads copywriting experience
• Experience in specific verticals (e-commerce, consumer tech, healthcare, B2B services, education)
• Familiarity with direct response copywriting principles
• Understanding of lead gen metrics and what makes ads perform

Tools You’ll Use

• Google Workspace - for all copy development and documentation
• Slack - for team communication
• Airtable - for project management and workflows (systems already built and continually improving)
• Meta Ads Manager - for reviewing live campaigns and performance

What Success Looks Like

• Your angles and copy lead to measurable improvement in client campaign performance
• You consistently deliver high-quality work within deadlines
• You communicate proactively with the team about project status and potential issues
• Your research shows in your writing - it’s specific, targeted, and resonates with the audience
• You incorporate feedback quickly and improve with each iteration

Growth Opportunities

This isn’t a dead-end copywriting role. As QuickerLeads grows, so can you:

• Senior Copywriter → Creative Strategist → Creative Director
• Cross-training opportunities across our parent company’s digital marketing services
• Potential to move into leadership roles as the team expands
• Access to ongoing training and professional development

We’re building something here, and we want people who are excited to build it with us.

Our Culture

• Communication-first - we keep each other in the loop and collaborate constantly
• Limited meetings - your time is for deep work, not constant calls
• Quality over volume - we’d rather you take the time to get it right than rush something out
• Growth-minded - we invest in our people and want to see you level up

Application Process

• Submit your resume and a portfolio of Facebook/Meta ads you’ve written (required)
• Complete our copywriting test project - you’ll research a client scenario and develop multiple ad angles with full copy
• Interview with our team
• Start date: End of January 2025

What We’re Evaluating in the Test Project

• Research depth - Did you dig into the audience, competitors, and market?
• Angle variety - Can you approach the same problem from multiple directions?
• Copy impact - Does your writing strike a chord or fall flat?
• Lead gen understanding - Do you know what makes people take action?

Job Type: Full-time

Pay: £1,461.86-£1,827.33 per month

Application question(s):

• Share your portoflio
• Do you have proven experience writing Meta ads for lead generation campaigns (portfolio required)?
• Do you have B2B and B2C advertising experience - you understand the nuances of both professional audiences/longer sales cycles and consumer audiences/faster purchase cycles?

• Are you able to develop multiple creative angles for the same campaign?

• Are you experience writing for American audiences?