Head of Influencer, London

A high-growth social commerce agency is expanding following continued client demand and team evolution, creating an opportunity for an experienced Head of Influencer to step in and lead a critical function. You’ll join a business deeply embedded in TikTok Shop and creator-led growth, working with ambitious brands across beauty, fashion, lifestyle and FMCG. With strong momentum and a results-driven culture, this is a chance to shape strategy, influence commercial outcomes, and build a high-performing team in one of the fastest-moving areas of digital commerce.

The Head of Influencer will define and scale influencer and affiliate strategy across TikTok Shop, driving measurable GMV growth while leading a team and advising clients on best-in-class creator-led performance.

• Own and evolve influencer and affiliate strategy across multiple client accounts
• Build scalable frameworks for sourcing, activating and retaining high-performing creators
• Lead end-to-end TikTok Shop campaigns aligned to commercial KPIs
• Collaborate with creative, trading and account teams to maximise campaign impact
• Track and optimise performance using data across GMV, conversion and ROI

• 4+ years’ experience in influencer, affiliate or social commerce marketing
• Strong understanding of TikTok Shop, creator partnerships and affiliate mechanicsProven success scaling campaigns with measurable commercial outcomesConfident leadership and stakeholder management skills across teams and clients
• Analytical mindset with the ability to turn data into actionable improvements

• Hybrid working with flexibility built around output
• Clear progression into senior leadership with real ownership
• Exposure to high-growth UK, US and EU brands
• Work at the forefront of TikTok Shop and social commerce innovation
• Collaborative, high-performance culture with strong accountability
• Regular team socials and industry events
• Wellness allowance supporting fitness and wellbeing
• Pension scheme and competitive holiday allowance

Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.