Senior Marketing Manager (Public Sector) – Contract, London

SALT is working with a leading global SaaS business that is seeking an experienced Senior Marketing Manager to drive strategic marketing programmes supporting a key public‑sector client segment.

Hybrid working in London; up to £450 per day, inside IR35 for an 8+ month contract.

The role requires a blend of field, digital, and traditional marketing expertise to help shape and deliver impactful go-to‑market strategies that generate pipeline and drive growth.

• Develop and execute integrated marketing plans tailored to the UK public sector.
• Translate business and sales priorities into actionable marketing programmes.
• Lead account‑based marketing (ABM) and executive engagement strategies.
• Manage local campaigns and events, collaborating with internal stakeholders and agencies.
• Measure and report on campaign performance and impact on revenue.
• Partner closely with sales to align marketing activity with business goals.
• Manage external agencies and vendors to deliver high‑quality execution.

• 5+ years of B2B marketing experience within the technology or enterprise sector, ideally supporting public sector or similar markets.
• Proven experience building and delivering pipeline‑driving marketing programmes across multiple channels (digital, field, events, etc.).
• Strong stakeholder management skills and the ability to influence in a matrixed organisation.
• Hands‑on experience with ABM, customer engagement campaigns, and event management.
• Excellent analytical, communication, and project management abilities.
• Comfortable working in a fast‑moving environment and dealing with ambiguity.

Rates depend on experience and client requirements.