Digital Marketing Manager - Italian Speaking, London

Italian-Speaking Paid Media Manager (Remote – UK)

About the Role

We are seeking a talented Italian-speaking Paid Media Manager to join our international digital marketing team. This remote UK-based role will focus on managing and optimising paid media campaigns targeting Italian-speaking audiences across multiple digital platforms.

The ideal candidate is fluent in Italian and English, performance-focused, and experienced in delivering measurable growth through PPC and paid social campaigns.

Key Responsibilities

• Plan, launch, and optimise paid media campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube
• Programmatic advertising platforms
• Manage campaign budgets and performance against KPIs including CPA, ROAS, CTR, and conversions
• Conduct keyword research and audience targeting for Italian-speaking markets
• Write and localise ad copy in Italian and English
• Analyse campaign data and provide actionable insights and performance reports
• Collaborate with creative, content, and analytics teams to improve campaign effectiveness
• Perform A/B testing on creatives, audiences, and landing pages
• Stay updated on digital marketing trends, platform changes, and competitor activity
• Ensure campaigns align with brand and compliance standards

Requirements

• Fluent/native Italian and professional English proficiency
• 3+ years’ experience in Paid Media or Performance Marketing
• Strong hands-on experience with:
• Google Ads
• Google Analytics (GA4)
• Meta Ads Manager
• Google Tag Manager
• Proven experience managing PPC and paid social campaigns
• Strong analytical, reporting, and optimisation skills
• Ability to work independently in a remote environment
• Excellent communication and organisational skills
• Agency experience is a plus

Preferred Qualifications

• Google Ads Certifications
• Experience targeting EMEA or Italian markets
• Knowledge of SEO, CRO, and attribution modelling
• Experience with Looker Studio, Tableau, or similar reporting tools

What We Offer

• Fully remote working within the UK
• Flexible working hours
• Competitive salary and bonus scheme
• Career progression opportunities
• Collaborative international team environment
• Ongoing training and certification support

Salary

£40,000 – £70,000 depending on experience