Copywriter (3 month contract), London

Job Description: Copywriter (3-Month Contract)

Location: London Head Office

Contract: Up to 3 months (can be open to self-employed consultancy)

Working Pattern: Full-time or part-time considered, with a mix of office-based and remote working

Who we are

Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.

Job Description

We are looking for a highly organised and detail-oriented Copywriter to join Varley on a short-term contract of up to 3 months.

This role is focused on supporting day-to-day copywriting needs across the business, with a particular focus on product, website, CRM, and newsletter copy, as well as broader marketing support where needed. It would suit a highly experienced copywriter with strong fashion and e-commerce experience, who can quickly embed into the team, take ownership of a varied workload, and dedicate focused time across the contract period.

Responsibilities

Product & Website Copy

• Write and update PDP copy, ensuring all product detail is accurate, clear and aligned with Varley’s tone of voice
• Write and maintain PCP copy and other product-adjacent website copy as required
• Support product knowledge copy where needed
• Work closely with Product teams to build a strong understanding of product features, fabrics, fit and key selling points
• Ensure product and website copy is kept up to date across launches and ongoing trade activity

CRM & Newsletter

• Support copy for CRM flows, targeted email campaigns, and newsletters

General Copywriting Support

• Support day-to-day copy needs across the business, including social and marketing
• Work closely with the in-house Copywriter to help manage priorities and maintain consistency across outputs
• Manage multiple briefs and deadlines across business-as-usual and seasonal activity

Key Success Measures

• Accuracy and consistency across all copy outputs
• Strong and consistent use of Varley’s tone of voice
• Reliable support across day-to-day copy needs
• Ability to manage multiple workstreams efficiently
• Strong collaboration across Product, E-commerce, CRM and Marketing teams

Experience and Skills

• Proven experience as a copywriter, ideally in fashion, retail or e-commerce
• Strong experience across product copy, website copy, CRM and newsletter copy
• Confident writing across multiple formats, including social and marketing support copy
• Excellent writing and editing skills with strong attention to detail
• Strong understanding of tone of voice and copy consistency across channels
• Ability to manage multiple deadlines and work at pace
• Comfortable working cross-functionally with a range of teams
• Interest in fashion is a plus