PPC specialist, Luton

Our client, a renowned company in the retail sector, is seeking a PPC Specialist to join their team on a contract basis. You will own and manage the development and optimisation of paid search activity for international and local campaigns. Your role will be instrumental in driving performance growth through effective use of Google and Bing campaigns, with a strong focus on bid management platforms. This exciting opportunity involves monitoring and enhancing paid search performance to generate sales and improve efficiencies globally.

• Managing and supporting the development of local and international PPC strategies.
• Building paid search campaigns, including campaign structures, ads, keywords, ad extensions, and tracking.
• Collaborating with trading, marketing, and wider digital teams to align Paid Search campaign execution.
• Researching new opportunities and identifying trends within the Paid Search channel to enhance accounts.
• Driving consistent, data-driven testing to find innovative ways to improve campaign performance.

• Experience in a similar PPC role, working on large, complex accounts.
• Proficient in Google Ads Editor, with skills to create and adjust campaigns/settings at scale.
• Strong numerical skills to spot trends and make recommendations.
• Intermediate to advanced Excel skills, with the ability to work with large data sets and utilise formulas, pivot tables, and other data visualisation tools.
• Ability to provide detailed and accurate reporting and manage data requests on-time.
• Capable of meeting deadlines in a fast-paced environment.
• Good verbal and written communication skills to build relationships across the business.
• Experience with SA360 or other comparable bid management tools is preferred.

• Experience working with media owners or agencies.
• Experience in the travel sector.
• Knowledge of using scripts to automate tasks is advantageous.

If you are a skilled PPC Specialist looking for a new opportunity to enhance your career in the retail sector, we would love to hear from you. Apply now to join our client's innovative and dynamic team.