Multi-Channel Digital Marketing Executive, Newcastle upon Tyne

Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns.

We are seeking a results-driven Multi-Channel Digital Marketing Executive to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth.

You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.

• Plan, execute, and optimise multi-channel B2B lead generation campaigns across paid, owned, and earned channels
• Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing
• Manage campaign budgets and ensure efficient allocation to maximise ROI and cost-per-lead efficiency
• Build and optimise landing pages, forms, and conversion funnels
• Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks
• Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Support SEO initiatives including keyword research, on-page optimisation, and content performance
• Coordinate organic and paid social media activity to support lead generation goals
• Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms
• Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution
• Conduct A/B testing across ads, emails, and landing pages to improve performance
• Provide insights and recommendations to continuously improve campaign effectiveness
• Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.)
• Ensure consistent brand voice and messaging across all channels
• Work closely with sales teams to align on lead quality, targeting, and follow-up processes
• Maintain and optimise CRM data integrity and lead tracking
• Support lead scoring, segmentation, and nurturing strategies

• Proven experience in B2B digital marketing with a strong focus on lead generation
• Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content)
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Strong analytical skills with the ability to interpret data and optimise performance
• Understanding of the B2B buyer journey and funnel management (MQL → SQL)
• Experience with CRM systems (e.g., Salesforce) and lead management processes
• Excellent copywriting and communication skills
• Highly organised with strong project management abilities

• Experience in SaaS, technology, professional services
• Knowledge of ABM strategies
• Familiarity with CRO tools and techniques
• Experience working in a fast-paced, growth-focused environment

• Volume and quality of marketing-qualified leads (MQLs)
• Cost per lead (CPL) and campaign ROI
• Conversion rates across funnel stages
• Contribution to sales pipeline and revenue
• Engagement metrics across channels