International Direct Marketing Creative Coordinato..., All cities

International Direct Marketing Creative Coordinator   Role Summary: To work with the International Direct Marketing Manager to implement direct mail programmes that target existing and prospective donors across different PETA entities. This role is pivotal in driving innovation through data analysis, multi-channel integration, and creativity to enhance campaign development and fundraising income.   Position objective: To coordinate and deliver high-performing direct marketing campaigns across international markets, driving donor engagement and income growth To use data, testing, and creative thinking to continuously optimise campaigns and strengthen PETA’s fundraising programme   Term of employment: Full-time, 12-month fixed-term (with hope to extend)   Location: Remote in mainland UK   Salary: £30,000 - £32,000   Reports To: International Direct Marketing Manager Primary Duties and Responsibilities: Act as the primary team member for managing and developing a comprehensive lapsed donor programme across PETA and other PETA entities Coordinate the direct marketing appeal delivery and selected appeals, including research, briefing, data selection, supplier liaison, and proofreading by using AI-supported tools Build and maintain integrated project schedules, ensuring all suppliers and colleagues are informed of timelines and deadlines Collaborate with print suppliers to identify cost-saving opportunities and share creative ideas early in the briefing process Liaise with the online team to strategically support mail appeals through coordinated email and social media campaigns Process invoices in line with agreed budgets and produce appeal cost reports Coordinate file storage and archival Analyse appeal data and response rates to generate insights and propose innovative, data-driven appeal ideas Development of non-specific appeal ideas, exploring opportunities in channels like the Vegan City Guides and our various Newsletters Support the production of performance reports to aid in strategic decision-making Develop and manage the welcome programme, with a strategic focus on improving long-term donor retention Proactively explore ways to use AI tools to improve efficiency, consistency, and speed in campaign delivery Build and maintain a comprehensive library of other charities' fundraising work across all channels Maintain campaign logs, departmental archives, and mailing samples Manage document storage and stock control Perform any other duties assigned by the supervisor   Required Skills and Qualifications: Advanced working knowledge of Microsoft Office, particularly Excel Proficiency in using a CRM systems (experience with Raiser’s Edge is highly desirable) Strong analytical skills with the ability to interpret data, analyse response rates, and translate findings into actionable recommendations Excellent organisational and project coordination skills with impeccable attention to detail Effective written and verbal communication skills, with experience in proofreading and briefing stakeholders Ability to prioritise a heavy workload, meet multiple deadlines, and work well under pressure A creative and innovative mindset with a passion for testing new ideas and strategies across different channels Demonstrated ability to take initiative, work with minimal supervision, and build effective relationships with internal teams and external suppliers Ability and willingness to work with AI tools, including ability to review, refine, and appropriately apply AI-generated outputs Willingness and ability to work on weekends occasionally to meet campaign deadlines Commitment to the objectives of the organisation Adherence to a vegan lifestyle strongly preferred