Marketing Lead - FMCG, Berkshire

The Marketing Manager / Marketing Lead - FMCG will lead strategic initiatives and oversee marketing campaigns for a household brand within the FMCG sector. This contract position will run for 6 Months, and the successful candidate will be involved in innovation, pipeline development, brand activation and communications; and should have strong experience within the FMCG sector. This role is based in Berkshire, requesting 2 or 3 days in the office per week.

Client Details

The company is a well-established organisation operating in the FMCG sector with global brands and a strong innovation pipeline.

Description

The successful Marketing Manager / Marketing Lead FMCG will...

• Develop and execute marketing strategies aligned with business goals.
• Oversee the planning and implementation of marketing campaigns.
• Collaborate with cross-functional teams to ensure brand consistency.
• Drive marketing innovation strategy: Lead the development and execution of forward-looking product innovation initiatives, leveraging data insights to drive brand growth.
• Manage and allocate budgets effectively for marketing initiatives.
• Provide leadership and guidance to the marketing team.
• Monitor campaign performance and deliver actionable insights.

Profile

A successful Marketing Lead - FMCG should have:

• Proven expertise in the FMCG industry.
• A solid understanding of marketing principles and strategies.
• Experience in managing marketing budgets and resources.
• Strong analytical skills to interpret market data; and experience within innovation.
• Excellent leadership and team management abilities.
• Effective communication and stakeholder engagement skills.

Job Offer

This is a fantastic opportunity for an experienced Marketing Lead - FMCG leader to make a tangible impact.