Sales & Marketing Director, Sheffield

Job Purpose:
The Sales & Marketing Director will lead the commercial strategy for a growing waste management business, driving revenue growth, market share, and brand positioning. This role combines strategic leadership with hands-on execution across sales, marketing, and customer engagement. The successful candidate will play a key role in expanding service offerings, strengthening client relationships, and positioning the company as a leader in sustainable waste solutions.

Key Accountabilities:

Sales Leadership

* Develop and execute a high-performing sales strategy aligned with company growth objectives

* Lead, mentor, and manage the sales team to achieve and exceed revenue targets

* Identify and secure new business opportunities across commercial, industrial, and public sectors

* Build and maintain strong relationships with key clients, stakeholders, and partners

* Oversee tender submissions, contract negotiations, and pricing strategies

Marketing Strategy

* Design and implement integrated marketing plans to enhance brand visibility and market penetration

* Oversee digital marketing, content strategy, campaigns, and lead generation initiatives

* Manage brand positioning with a focus on sustainability, compliance, and innovation

* Analyse market trends, competitor activity, and customer insights to inform strategy

Commercial Growth & Innovation

* Identify new revenue streams, including recycling services, circular economy solutions, and consultancy

* Collaborate with operations to align service delivery with customer expectations

* Support product/service development based on market demand and regulatory changes

Performance & Reporting

* Set KPIs and track performance across sales and marketing functions

* Provide regular reporting to senior leadership on pipeline, revenue, ROI, and campaign effectiveness

* Manage budgets effectively to maximise return on investment