VP of Commercial Performance, Data Intelligence & Analytics, Stoke on Trent

Office Location: Woking (GU21 5BH) or Stoke on Trent (ST4 2HX)

Working Pattern: Hybrid - 3 days per week from the Office, 2 days from home.

Contract: Full‑time, Permanent 37.5 hours per week

Acosta Europe is seeking a visionary Vice President of Commercial Performance, Data Intelligence & Analytics to join our Executive Leadership Team and shape the future of our commercial strategy.

About the Role

As VP, you will be the enterprise leader responsible for driving commercial excellence, revenue growth, advanced analytics, and strategic insight across Acosta Europe. You will modernise our commercial systems, elevate our data and insights capabilities, and embed a culture of evidence‑based decision‑making across the organisation.

You will work cross‑functionally alongside Sales, Client Leadership, Finance, Operations, and Technology to bring clarity, insight, and commercial rigour to the way we serve clients and grow the business.

Key Responsibilities Commercial Strategy & Performance

• Shape and execute the organisation's commercial intelligence and performance strategy.
• Monitor and optimise revenue streams, pricing models, and promotional effectiveness.
• Drive improvements in sales productivity, capability development, and performance management.
• Lead the development and reporting of commercial KPIs for the Board and ELT.
• Identify market opportunities and client growth levers through insight‑led thinking.

Data, Insights & Analytics Leadership

• Lead a high‑performing multi‑disciplinary data and insights organisation.
• Oversee analytics, reporting, predictive modelling, and data governance.
• Translate complex data into clear, actionable insights for senior leadership and clients.
• Ensure data is managed ethically, consistently, and in line with regulatory standards.
• Increase data literacy across the business and unlock new interconnected data opportunities.
• Drive innovation by embedding traditional, generative, and agentic AI into insight and decision‑making.

Client & Market Intelligence

• Build a world‑class insights capability that differentiates Acosta in the market.
• Lead market trend analysis, shopper insights, competitive benchmarking, and ROI analytics.
• Deliver compelling, insight‑driven narratives that enhance client engagement and decision‑making.
• Champion storytelling and innovative data visualisation across client‑facing teams.

Leadership & Collaboration

• Build and develop a team of analytics and insight specialists.
• Foster a culture of curiosity, innovation, and data‑led decision‑making.
• Partner with Technology, Data Protection, and Information Security teams to ensure robust, future‑fit data ecosystems.
• Influence organisational strategy and investment decisions through rigorous analysis.

What We're Looking For

• Proven leadership experience in commercial analytics, insights, or intelligence at a VP or senior level.
• Strong commercial acumen, ideally within FMCG, retail, or agency environments.
• Deep expertise in data analytics, BI tools (Power BI, Tableau), predictive modelling, and large‑scale data ecosystems.
• Exceptional communication skills with the ability to simplify complexity.
• Experience in organisational transformation and embedding analytics at scale.
• Collaborative, strategic, and results‑driven, with a bias for action.

Benefits

Full Salary and benefits package discussed at screening stage.

At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.

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